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Front and Back cover“This is so interesting and very understandable.”

Popularity is a social phenomenon that re-emerges every year in every school around the world; yet, despite how common it is and how important it is to students, it has never been fully explained. Written for parents and teachers, this book is NOT a how-to-guide of tired cliches nor is it a story of personal growth and discovery. With clear language and simple logic, Popularity Explained answers how popularity works and why it emerges so predictably. Based on published scientific literature, it draws on concepts from psychology and neuroscience to explain this fascinating social phenomenon.

Amazon Reviews – Popularity Explained

What is popularity? This (Doctoral Thesis?) essay was first posted for free on the internet through WikiHow, if I remember correctly because I was surprised and captivated by the author’s analysis of this elusive phenomenon. It starts by debunking why the advice given: be-nice-and-you-will-be-popular does not produce the results so many teenagers, and perhaps adults, are pursuing. I read the essay

ClearlyWritten_AllScience_NoCliches


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