Rule 2:

Advantages Make People Want You
or What You Have

Everyone has advantages.

There are many different combinations of advantages that a person can have.

Life is not fair: some people have many advantages. Some people have very few. Some advantages you can control and earn. Other advantages happen only because you get lucky.

When you have advantages, people want you or what you have.



How You Look | YouTube, Wikihow, 2019

Looking pretty, fabulous, or "good" is an advantage that gets you noticed.  

"While you should not focus on looks alone to be popular, confidence is key to popularity. Giving yourself a new haircut and changing up your wardrobe and makeup can help you feel better about yourself. This may make you more likely to put yourself out there and seek out new friendships, boosting your popularity."--WikiHow, 2019



How you look is important. Being pretty is an advantage that gets you noticed. 

Getting Someone to Notice You Starts With How You Look | The Duff, 2015

Looking good is an advantage that makes people want you.



Wanting to get noticed by the boy she likes, Bianca asks the most popular boy what she should do. She asks him to give her, "real talk."


Bianca-- I need you to give me real talk.
Wes--Real talk? You got a uniboob, your posture sucks, and your clothes fit weird because you wear the wrong size bra. Boom, real talk. [...] Step One: First impressions matter so take pride in your appearance.


How you look is important when it comes to dating, getting attention, and popularity. 

Big Boobs, Rich Parents, and a Lake House | Shallon Lester, 2018

Three things that make people want you.


"We as a society understand that in order to be famous you have to be good at something. Same in high school: and, unfortunately that something that you're good at is... you have big boobs, or your dad is the richest guy in town, or you have a lake house that everyone likes to go to."



There are many advantages in life that can make people want you. For example, advantageous physical traits and wealth (or access to it). 

Jock Popularity | The Infographics Show, 2018

Being good a sports is an advantage that makes people want you.

Narrator--The same study said "Jock Popularity" was indeed a real thing stating: "Older high schoolers will be drawn to strong, good looking, athletic, and smartly dressed kids.  



What makes boys attractive: physical qualities like strength, athletics & appearance.  

Having Proper Hygiene | WikiHow, 2000's

Good hygiene is an advantage that makes people want you.

Having good hygiene is an advantage that makes you attractive and that you can control.

Being Smart | Rachel & Jun, 2012

Being smart is an advantage that makes people want you. 

Jun-- And smart people are popular in Japan, we are Asian after all. Even if you're not super good-looking or good at sports people respect you and look up to you. But also, you can't brag about it or show off. You have to be humble if you're smart. Of course because you're Japanese. 



Being intelligent is another example of an advantage that you can have. 

A Car & Style Changes Attraction | 17 Again, 2009

Being rich is an advantage that makes people want you.

Mike O'Donnel, trying to impress, chooses the wrong style and is unattractive to the girls he tries to meet. After fixing this problem, the same girls change their opinions and find him attractive.


Mike O'Donnel--Hey, girls, how's it going?
Girl 1--Do I know you?
Girl 2--What'd you do, mug K-Fed?
Ned Gold--Welcome to the bottom of the food chain.Hey, look, you always had my back in high school, okay? So if your spirit guide wants you to be a fake teenager... ...and me to be your fake dad... ...the least I can do is make sure that my fake son doesn't look... a total douche.


Girl 1--(reacting to Mike O'Donnel positively) Ooooooh. Let's go to school.



How attractive the same person is can change with accessories like a car and style.

What Do Girls Want in a Man? | Rebel Without a Cause, 1955

Being a "man" is an advantage that makes people want you.

Judy--What kind of a person do you think a girl wants?
Jim--A man?
Judy--Yes... but a man who can be gentle and sweet. Like you are.
Jim--(groaning in self content). Mmmhmmm.
Judy--And someone who doesn't run away when you want them. Like being Plato's friend when nobody else wanted him. That's being strong...


The perfect man is both attractive for what he is and likable for who he is.

Previous Rule

Go to Rule 1: Being Popular Does Not Mean Being Liked

Next Rule

Go to Rule 3: Special Attention Happens When You Want Someone

Chapter 2: The Definition of "Attraction"


Understanding popularity begins with understanding attraction. I use the word many times on this website and so it is important that you know exactly what attraction is and what it is not.

When I discuss popularity with people, they often say that, “being beautiful isn't the only thing that matters.” My answer to them is always that I agree. Thousands of different things make someone attractive. When I use the word “attractive,” I am not talking only about being “beautiful.” Being beautiful is important, but it's not the only thing that makes someone attractive. 

All the Things That Make Us Attractive 

Look at this picture of Johnny Depp. Even if you are not sexually attracted to what he looks like, it is easy to see that there are many things in this picture that make him attractive.

  • He looks rebellious and tough with his unkempt hair, tattoos, and muscle shirt.
  • He is surrounded by old and interesting things that are more exciting than just any old house.
  • He is playing the piano and making it look easy--not something simple.

You may notice other things and / or disagree with me. My point is only that there are many things that make Johnny Depp attractive. He is more than just handsome.

If you want to know what makes someone attractive, there are actually two people you need to think about. You need to think about the person that you are judging and the person who is looking at them. Different people find different things attractive. Some girls will be very attracted to the fact that Johnny Depp plays piano. Some girls wont care. Different people find different things attractive.

The last thing I want to highlight about attraction is that it is not just sexual. You are attracted to your friends because they are fun to be with. You are attracted to your family because you love them (probably). None of these relationships are about sexual. Every time you read the word “attraction” on this website think of it as being the same thing as “wanting.” Anything that makes one person want to be around anther person is an attraction.


The Hierarchy of Attraction

The “Hierarchy of Attraction” might sound complicated but it is actually very simple. It is just a drawing that shows the following things:

  • A very small number of people are very attractive to everyone.
  • A few more are attractive to many people.
  • Lots of people are attractive to about half of the people in a group.
  • A handful are attractive to only some people in a group.
  • A very small number of people are attractive to no one and are at the very bottom.

Looking at the picture, all you need to remember is that the fatter the triangle, the more people that are in that group. And, people are attracted to those above them. The higher you are, the more people are attracted to you.

  1. Few people at the top.
  2. Few people at the bottom.
  3. Lots of people in the middle.
  4. Those at the bottom are attracted to those above them.

If you understand the picture, you can skip to the next page and start reading about Input of Energy. You don't need to know anything else about the Hierarchy of Attraction to understand popularity. If you understand the four things I wrote above, that's enough. But, if you want to know where the Hierarchy comes from you can read the rest of this page.


Four Facts of Life

The Hierarchy of Attraction is not something that I invented. It is something that exists because of four facts of life. These things will never change and that's why the Hierarchy of Attraction will always be in any group.


Fact #1: Many Different Things Combine to Make Each Person Unique

If you tried to write a list of all the things that make you... you, the list would be very long. You could write about your interests:

     · Music, sports, school...
or what you are good at:
     · Math, English, basketball...
or your body type:
     · bum size, skin colour, gender...
or what you like:
     · spicy food, dogs, rap music...
or just about anything else.

Many different things come together to make each person who and what they are. Every single person is unique because any combination of these things is possible. Think about all the people at your school. Everyone is a little different. Even identical twins aren't exactly the same.


Fact #2: There Cannot Be Attractive People Without Unattractive People

Look at the three pictures labelled A and B. Who is tall and who is short in the first picture labelled A? Now, look at picture B. Who is tall and who is short now?


This silly example demonstrates an important point. The word “tall” only makes sense if there is someone who is“short” to compare them with. Thomas is “tall” in picture A but is actually “short” in picture B. 

Just like tall people need short people, smart people need dumb people, rich people need poor people, and attractive people need unattractive people. If everyone was the same height, the word “tall” would mean nothing at all. Just remember that as soon as you think one person is attractive, you must think that someone else is unattractive as well. You always need both. Without unattractive people, there could be no attractive people. 


Fact #3: Everyone Feels Attraction As a Human Instinct

Everyone has felt attracted to someone else. Attraction does not have to be about romance or sex. It would be correct to say that a person is attracted to their friends and family. Anything that makes you want to be around someone is an attraction. 

Feeling attracted to other people is a human instinct and so everyone naturally does it. When it comes to dating and romance relationships, it just happens. Couples find each other and have for thousands of years.


Fact #4: The Hierarchy of Attraction Always Has the Same Shape 

The shape of the Hierarchy of Attraction is based on statistics. You don't need to worry about the mathematics. All you need to know is that the shape comes from something known as the “Bell Curve” or the “Normal Distribution.” It looks like the picture below. You can Google “Normal Distribution” if you want to see more pictures.


The Hierarchy that I drew is really the same thing. If you look at the picture below, you will see why. It's really the same graph just tipped over. 


As you can see the hierarchy of attraction isn't something invented from nothing. It is based on four facts of life:

  1. Everyone is unique.
  2. Everyone feels attraction as a natural human instinct.
  3. There can only be attractive people if there are unattractive people to compare them to.
  4. Statistics ensures that there are a few people at the top, many people in the middle, and a few people at the bottom. 

Three Important Points to Remember

There are some important points to remember about the Hierarchy of Attraction: Where you are in it can change; that is, nobody stays in the same place for their entire life. And, even simple things can make a difference. If, for example, you wear nice clean clothes instead of dirty clothes, more people will be attracted to you and so you will be higher up. 

Also important to remember is that where you are in the hierarchy depends on the group you are in: sometimes you might be close to the top. Sometimes you might be close to the bottom. How high you are depends on who you are being compared to. Remember, how tall you are depends on who you're standing beside as does how attractive you are.