Popularity is a social phenomenon that re-emerges every year in every school around the world; yet, despite how common it is and how important it is to students, it has never been fully explained. Written for parents and teachers, this book is NOT a how-to-guide of tired cliches nor is it a story of personal growth and discovery. With clear language and simple logic, Popularity Explained answers how popularity works and why it emerges so predictably. Based on published scientific literature, it draws on concepts from psychology and neuroscience to explain this fascinating social phenomenon.

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Dr. Ravi Seyed-Mahmoud(a.k.a., A. L. Freedman) Technically Dr. Seyed-Mahmoud but I now go by Dr. Ravi. I have double degree in psychology and general management from the University of Lethbridge and an MD from the U of A. I’m currently practicing as a GP in…